Borboleta Case Study Fact Sheet (full case study below)
Company Snapshot
- Founded: 2013
- Products: Beauty – Lash extensions, aftercare, and education
- Unique Value: Multi-channel lash care brand combining premium products with professional education
The Challenge
- CEO overwhelmed and pulled into accounting more than he wanted
- In-house team stretched thin, couldn’t keep up with multi-channel complexity
- Unreliable financial reporting → lack of confidence in the numbers
- Confusing Amazon data with conflicting numbers across reports
- Invoicing and term orders created extra workload on the accounting team
- Limited ability to forecast cash flow or set budgets with accuracy
LedgerGurus Solutions
- Dedicated ecommerce accounting team specializing in online retail
- Cleaned up books and streamlined the month-end close process
- Implemented accurate, real-time Amazon reporting through A2X
- Took over invoicing for term orders, reminders, and sales tax follow-up
- Built tailored processes for Borboleta’s multi-channel operations
- Provided onboarding support and business walk-through for new accounting manager
Results That Made the Difference
Quantitative Wins:
- Month-end close became seamless and faster
- Amazon reporting now consistent and accurate, with clear visibility into returns, discounts, and gross sales
- Invoicing fully handled, saving time for the in-house team
Qualitative Wins:
- Confidence restored in financial records
- Freed up senior accountant to focus on forecasting, budgeting, and strategic decisions
- Collaborative relationship: feels like an extension of the team, not outsourcing
Quotes from Borboleta
- “Our CEO was way more involved in accounting than he ever wanted to be… He just wasn’t confident in the accuracy of the financial reporting.”
- “With LedgerGurus, we know exactly what our discounts are, exactly what our returns are, exactly what our gross sales are. We can rely heavily on LedgerGurus for our Amazon segment specifically.”
- “I can definitely spend more time making business decisions and not worrying so much about the day-to-day financial records.”
- “It’s not really like an outsourced team. It’s more like a collaboration.”
- “I really started with nothing… LedgerGurus walked me through the entire business operations. I was able to start my job with much more clarity.”
How It All Began
Borboleta built its reputation on one thing: lashes that set the standard for quality. What began as a brand dedicated to high-quality lash extensions has grown into a multi-channel business with B2B training for professionals, D2C aftercare products, a bestselling lash serum, and even a retail line.
As Cambrea Scott, head of accounting, explains: “We specialize in high quality lash extensions and education for beauty professionals. We operate both B2B and D2C… plus a retail segment as well.”
It’s a lot of moving parts – professional training, ecommerce sales, and product distribution – all built on the vision of bringing premium lash care to both beauty pros and everyday customers. That vision fueled Borboleta’s growth, but it also brought a lot of complexity.
The Struggle Behind the Scenes
Growth was exciting for Borboleta but behind the scenes, the numbers told a different story. Juggling multiple sales channels, shifting inventory, and complex ecommerce reporting left the team stretched thin.
Their CEO, who should have been focused on strategy, was instead buried in accounting tasks. “Our CEO was way more involved in accounting than he ever wanted to be… He just wasn’t confident in the accuracy of the financial reporting,” Cam explains.
The in-house team couldn’t keep pace with the complexity. Multi-channel sales meant numbers never quite lined up, inventory adjustments were constant, and financial reports felt more like guesswork than a reliable foundation for decision-making.
Without clear, accurate records, the business was at risk. Leaders couldn’t see whether they were making money on key channels, cash flow planning was nearly impossible, and the uncertainty drained time and energy from the people who should have been driving growth.
When Cam started as the new senior accountant, all this confusion made figuring out where the company’s finances stood really difficult. “I had one week with the old accountant, and he was remote. I really started with nothing,” she says. “I came in completely blind.”
Because of this, she knew immediately that she needed to get some help…fast.
Finding a Partner Who Gets Ecommerce
Cam knew a traditional CPA firm wasn’t going to cut it. Borboleta’s business was too complex, with inventory moving across multiple channels, Amazon sales that never matched the numbers on the screen, and the kind of financial detail only an ecommerce specialist could untangle.
“We knew we needed not just a regular CPA firm, but one that specialized in ecommerce,” Cam says. “We knew LedgerGurus would offer the expertise and confidence that everything is accurately reported.”
LedgerGurus brought what other firms couldn’t: a deep understanding of online retail, inventory management, and the unique headaches of ecommerce accounting. Instead of treating Borboleta like just another client, the team stepped in with the right tools and processes to solve problems that had been draining time, money, and energy.
What Happened When LedgerGurus Stepped In
When LedgerGurus came on board, the first priority was clarity. The team cleaned up Borboleta’s accounting records and built out processes that made month-end close smooth and consistent. Instead of chasing down numbers, Cam and her team could trust that the books were accurate every time.
One of the biggest breakthroughs came with Amazon. Before, the sales data was a mess – different numbers depending on where you looked, constant confusion around returns and discounts, and no reliable way to know the real performance. With LedgerGurus connecting Amazon through A2X, that all changed.
“With LedgerGurus, we know exactly what our discounts are, exactly what our returns are, and exactly what our gross sales are,” Cam says. “We can rely heavily on LedgerGurus for our Amazon segment specifically.”
LedgerGurus also stepped in to take over wholesale invoicing and communicating with the sales team on sales tax, tasks that once fell on Cam’s plate. Suddenly, what had been a daily grind became a seamless process handled by experts.
Behind the scenes, it wasn’t just about transactions. The LedgerGurus team set up tailored workflows designed for Borboleta’s multi-channel model, so reporting, invoicing, and close processes finally matched the way the business actually ran.
The Wins That Made the Difference
The impact of LedgerGurus showed up quickly and across the board.
Quantitative Wins
- Month-end close became seamless, cutting down delays and making reports available faster.
- Amazon reporting shifted from confusing and inconsistent to precise and reliable, giving the team real-time insight into discounts, returns, and gross sales.
- Invoicing for term orders moved entirely off Cam’s plate, freeing up hours each month.
Qualitative Wins
With the day-to-day work under control, Cam could finally step into a more strategic role. “I can definitely spend more time making business decisions and not worrying so much about the day-to-day financial records,” she explains. Instead of wrestling with messy data, she now uses LedgerGurus’ reports to forecast cash flow, set budgets, and guide the company’s financial future.
“I really appreciate the help I get from the LedgerGurus team,” Cam says.
The relationship with the LedgerGurus team also stood out. “It’s not really like an outsourced team. It’s more like a collaboration,” Cam says. That trust and responsiveness turned what was once a major stress point into one of Borboleta’s biggest strengths.
“I probably bug my LedgerGurus team way more than they want me to,” Cam laughs, “but they’re super responsive. They take care of me.”
Clarity That Fuels Growth
Today, Borboleta runs on clarity instead of guesswork. With clean records, accurate reporting, and a responsive accounting team at their side, the stress of managing complex finances has been replaced with confidence and momentum.
For Cam, the difference is personal. When she first joined the company, she had almost no guidance from the outgoing accountant and felt like she was starting blind. “I really started with nothing… I went to LedgerGurus and they walked me through the entire business operations. Honestly, I don’t think they needed to do that, but they had no problem doing it. I was able to do my job with much more clarity than I did prior to meeting with them,” she recalls. That early support set the tone for a partnership built on collaboration and trust.
Instead of worrying about whether the numbers are right, Cam now uses them to plan budgets, forecast cash flow, and guide decisions for the future. And when she needs answers, she knows her LedgerGurus team is only a call away.
Her advice to other business owners is simple: “If you’re running an ecommerce business and struggling to stay up on the day-to-day accounting and inventory, LedgerGurus is a game changer. They’re super responsive, they understand our business, and it feels more like collaboration than outsourcing.”
With LedgerGurus, Borboleta has the financial visibility and confidence to keep scaling without slowing down.
Take the Stress Out of Ecommerce Accounting
Borboleta’s story isn’t unique. Many growing ecommerce brands hit the same wall of complex accounting, unclear numbers, and lost time. The difference is having a partner who knows the ecommerce world inside and out.
If you’re ready to trade financial guesswork for clarity and confidence, LedgerGurus can help.
