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The eCommerce Finance Podcast

Latest Episodes

TikTok Shop and Social Commerce Financial Insights

In this episode of the eCommerce Finance Podcast, Stephen Brown and Michelle Barnum-Smith delve into the world of TikTok Shop and its implications for social commerce. They discuss the unique aspects of TikTok as a shopping platform, the frictionless experience it offers, and the significant revenue opportunities it presents for brands. 

The conversation also covers the importance of identifying TikTok-able products, pricing strategies, and the evolving role of influencers in this new commerce landscape. With predictions for the future of TikTok and social commerce, this episode provides valuable insights for brands looking to navigate the changing ecommerce environment. 

January 22, 2025  /  43 mins  /  E4

How Accounting Can MAKE or BREAK Your Brand

In this episode of the Ecommerce Finance Podcast, Stephen Brown and Geoff Gualano discuss the critical role of accounting in ecommerce businesses. They explore the different phases of accounting maturity, from initial awareness to strategic forecasting and planning, emphasizing the importance of accurate accounting for business growth, investment opportunities, and overall financial health. The conversation highlights how understanding and implementing proper accounting practices can significantly impact a brand’s success or failure in the competitive ecommerce landscape.

January 15, 2025  /  40 mins  /  E3

In this episode of the Ecommerce Finance Podcast, Stephen Brown and Preston Alder dive into budgeting and forecasting for ecommerce. They discuss cash flow, financial management phases, and strategies for building flexible, accurate budgets. Their insights highlight how structured planning drives growth and eases business stress.

January 8, 2025  /  38 mins  /  E2

In this episode of The Ecommerce Finance Podcast, Stephen Brown and Kelley Birrell explore the top trends shaping ecommerce in 2025, from market growth and digital marketing challenges to the rise of AI, TikTok Shop, and the impact of tariffs and supply chain disruptions. Learn how these trends could affect your financial planning and business strategy.

January 1, 2025  /  41 mins  /  E1

The Need for Better Financial Information in Ecommerce

On The Ecommerce Finance Podcast, we dive deep into the financial side of ecommerce. Any topic is open for discussion since everything you do in business has a financial impact. We’ll bring you practical tips, expert insights, and real-world strategies to help you thrive in ecommerce.

December 18, 2024  /  1 min  /  Trailer

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