Drum roll please.
After many years of supporting the Intuit ProAdvisor platform (which was top of class already and one of the main reasons we chose QuickBooks as our foundational general ledger partner), Intuit is massively rethinking the whole thing. From what I’ve seen so far, the rethink is heading the right way.
The new program is called Intuit ProPartner Accountants, and it officially succeeds the ProAdvisor Program in early 2027. It keeps the things I liked, adds some new whistles and bells, and builds significantly on the pieces I’m most interested in.
Yes, I’m the kind of person who gets visibly excited about accounting software release notes. We all have our things. Let me walk you through it the way I’d talk about it over Dr Pepper.
What’s Staying the Same
Before I get into the new stuff, the things you’ve come to depend on aren’t disappearing. The 30% ProAdvisor Preferred Pricing for QuickBooks Online, Payroll, and Bill Pay is still here. So is the direct-pay discount for clients during their first twelve months. And ProAdvisor Academy will remain free for all partners. No rug is being pulled.
Things I Already Liked That Are Now Expanded
1. Revenue Share Just Got More Interesting
If I’m going to refer software to my clients, I want to rev-share on it. Fair acknowledgment of the work that goes into recommending and supporting it. Under the old program, that revenue share lasted 12 months. Under ProPartner, it now lasts three years for QuickBooks Online and Payroll in the U.S.
For a fast-growing firm, that’s a predictable capital boost you can reinvest into your team, your tech stack, or your move into advisory services.
Want to know which QuickBooks setup is right for your business? Talk to our team.
2. Support That Finally Solves the Visibility Problem
This one might be my favorite quality-of-life win. As a firm with lots of people, I have no idea when my team is reaching out to support or when our clients are. That blind spot has always felt like a risk. And when follow-ups land in a centralized inbox, we have no idea where to route them because we can’t see who has open tickets in flight. I’ve gotten really good at the confident nod on client calls while frantically Slacking my team to ask if, by chance, anyone knows what’s going on.
The new Centralized Resolution Center inside Intuit Accountant Suite (IAS) fixes this. Tickets and updates live in one place, updated live. Less calling in. Less routing guesswork. More of my team’s time back. Higher tiers also unlock more specialized support experts as your work gets more complex.
3. The Software Lineup Keeps Getting Better
I’ve always been a fan of the complementary software offered to ProAdvisors, and this plan only expands on it. You still get the tools we’ve come to love and trust, like QuickBooks Online Advanced, Bill Pay Elite, Payroll Elite, and Time Tracking, all at no cost through the My Books feature in IAS.
Upper-tier partners now also get IAS Accelerate, which surfaces client insights, benchmarks performance, and flags anomalies across financial metrics, payroll data, and more. It’s the kind of tool I would have killed for back when I was finding outliers the hard way (read: at 11 p.m. with a Dr Pepper and a sense of dread).
Now, What I’m Most Excited About
All of that is well and good. But let’s get to the heart of why I’m fired up.
Training That Actually Evolves My Team
One of the primary reasons I chose Intuit ten years ago was the training module they had when I first started using QuickBooks as our general ledger. The investment they made in education shaped how my team learned the trade.
The new Training Manager, built right inside IAS, takes that legacy forward. I can assign learning pathways like AI for Accountants, Communicating to Build Trust, or Analyzing and Interpreting Financial Reports, and track progress across my whole team as it happens.
This isn’t just product training anymore. It covers soft skills, critical thinking, and the client-facing confidence that turns a bookkeeper into an advisor. The new Client Advisory Services curriculum is the kind of resource I would have built myself if I’d had the time. One less thing on my “someday” list, which I keep pretending is a list and not a black hole.
Community Is Back, and This One Hits Home
The other thing I love is that Intuit is leaning hard into building community around their platform again. This summer, I get to be part of the Better Together Tour, planned for four U.S. locations. I’m presenting at one with my good friend Carla Caldwell, and the goal is what you’d hope: trade ideas, learn new approaches, and help firm leaders build their ideal firms.
But the piece that hits closest to home is the new Career Pipeline Program. Intuit is aiming to upskill one million students in accounting over the next five years, connecting ProPartners directly to emerging talent through mentorship. Part of that effort is a partnership with Utah Valley University, which happens to be the very campus where I’ve just accepted a full-time professional-in-residence teaching role.
So I now get to wear three hats: CEO of LedgerGurus, professional-in-residence at UVU, and ProPartner with Intuit. The crossover is honestly thrilling. I get to help shape future accountants in the classroom, hire them into a firm that runs on the platform they’re being trained on, and participate in the program building that bridge nationally. If I’d tried to draw this up on a whiteboard a few years ago, I would have talked myself out of it for being too ambitious. Now it’s just my Tuesday. (Ask me again in six months. Ideally after I’ve slept.)
Final Thoughts
What I like most about this announcement is that it doesn’t feel like change for the sake of change. The things I loved are still here. The things that bugged me are getting fixed. And the things I most wanted to invest in (training, community, advisory growth) are getting the spotlight.
The future of our profession won’t be defined by software. It’ll come down to the people behind it. Nice to see Intuit betting on that too. And nicer still that this new shiny thing might actually make my life easier instead of giving me another login to forget.
If you’re looking for a firm that runs on the latest tools and invests in its people, let’s talk.
This is a paid partnership with Intuit.
