The eCommerce Finance Podcast

In this episode of the Ecommerce Finance Podcast, Stephen Brown and Geoff Gualano discuss the critical role of accounting in ecommerce businesses. They explore the different phases of accounting maturity, from initial awareness to strategic forecasting and planning, emphasizing the importance of accurate accounting for business growth, investment opportunities, and overall financial health. The conversation highlights how understanding and implementing proper accounting practices can significantly impact a brand’s success or failure in the competitive ecommerce landscape.

In this episode of the Ecommerce Finance Podcast, Stephen Brown and Preston Alder dive into budgeting and forecasting for ecommerce. They discuss cash flow, financial management phases, and strategies for building flexible, accurate budgets. Their insights highlight how structured planning drives growth and eases business stress.