Struggling to figure out how much to spend on marketing?
Marketing is the key to scaling your ecommerce business—but only if the numbers make sense. This free calculator and guide help you determine the right marketing budget based on real data like COGS, ROAS, and overhead. No more guessing. No more wasted ad spend.
Use this tool to build a profitable, scalable marketing plan you can trust.
KEY TAKEAWAYS
What you can expect
Calculate CAC
Understand your true customer acquisition cost and why it matters.
How to Use ROAS
Learn how return on ad spend guides daily ad decisions.
How to Budget Smart
Tie together overhead, COGS, and ad spend to know your limits.
How to Run ‘What-Ifs’
Use the spreadsheet to test real-time scenarios and avoid overspending.